Our Guide to Domain Renewals
One of the most common questions that I get is whether or not to renew certain domains and, if so, for how many years. I thought a little guide might be helpful. To Renew or Not to Renew Ultimately, unless you have a specific need or future plan for a domain other than your [...]
What to Expect from a Facebook Ad Campaign
There are pros and cons to Facebook Ads and the companies that offer them. You need to be informed beyond the hype that has been broadcast ad nauseam by social media marketing companies for a few years now. They are still new and exciting. The question is: are they right for your office’s marketing budget [...]
Text Messaging with New Patients
For some time, systems like DemandForce and Solution Reach have enabled offices to communicate with patients via text message. Weave has taken this even further by allowing you to text from its app. Now Google wants to make it possible for prospective new customers to initiate communication with businesses in a text message. From Casual [...]
Tips for Testimonial Videos and Case Study Soundbites
Now that all of you are armed with a tripod for taking photos and videos with your cell phones, I thought it might be helpful to share some tips on how to catch great testimonial “soundbites” on camera. Even if we don’t end up using the video, if you can catch a patient saying great [...]
Is Video the Next Step in your Marketing Effort?
We have a number of offices who have been incorporating video in their marketing for a long time. We also have many more who have never done a professional video shoot and are not sure if it's a good idea for their office. A number of questions can arise that make the decision-making difficult. [...]
Instagram in Dental Marketing Today
Social media marketing coupled with paid advertising on these platforms continues to dominate the bleeding edge of dental marketing. While Instagram itself is not a new platform, it is still the most popular platform in the social media space after YouTube and Facebook. Instagram for business really only launched last Fall as the company, [...]
