How to Win at Social and Reviews in Two Words
Search engine optimization is really difficult because it’s so enigmatic and the rules keep changing. Social media and reviews are heading down that road but we’re not quite there yet. Sure, Facebook has continued to monetize their service so much that you almost have to boost everything just to have it seen, but that’s not [...]
More Reviews News
BirdEye released a new whitepaper announcement about the recent scare about Google reviews disappearing. After doing additional research and testing as well as more consulting directly with Google about their policies, there were two recommendations in the announcement that stood out, but they do have some fairly significant ramifications. Keep It Steady In some of [...]
Converting More Leads to New Patients with N-A-S-T-C
You may have heard me mention Dr. Brad Durham’s Niche Practice Seminars before. If you have, then this article will be an important review for you. If you haven’t, this is a nice sneak peak. You can learn more here. Dr. Strickland also teaches a version of this in his Advanced Course FOY® Dentures seminar. [...]
Google Reviews Shakeup?
Recently, there has been some buzz in the dental marketing community about the loss of reviews posted to Google. It was brought to my attention that one doctor posted a video to a Facebook group called Dental Hacks Nation, where the doctor theorized that what happened was almost certainly due to Google deciding that reviews [...]
Our Guide to Domain Renewals
One of the most common questions that I get is whether or not to renew certain domains and, if so, for how many years. I thought a little guide might be helpful. To Renew or Not to Renew Ultimately, unless you have a specific need or future plan for a domain other than your [...]
What to Expect from a Facebook Ad Campaign
There are pros and cons to Facebook Ads and the companies that offer them. You need to be informed beyond the hype that has been broadcast ad nauseam by social media marketing companies for a few years now. They are still new and exciting. The question is: are they right for your office’s marketing budget [...]
