Converting More Leads to New Patients with N-A-S-T-C
You may have heard me mention Dr. Brad Durham’s Niche Practice Seminars before. If you have, then this article will be an important review for you. If you haven’t, this is a nice sneak peak. You can learn more here. Dr. Strickland also teaches a version of this in his Advanced Course FOY® Dentures seminar. [...]
Google Reviews Shakeup?
Recently, there has been some buzz in the dental marketing community about the loss of reviews posted to Google. It was brought to my attention that one doctor posted a video to a Facebook group called Dental Hacks Nation, where the doctor theorized that what happened was almost certainly due to Google deciding that reviews [...]
Our Guide to Domain Renewals
One of the most common questions that I get is whether or not to renew certain domains and, if so, for how many years. I thought a little guide might be helpful. To Renew or Not to Renew Ultimately, unless you have a specific need or future plan for a domain other than your [...]
What to Expect from a Facebook Ad Campaign
There are pros and cons to Facebook Ads and the companies that offer them. You need to be informed beyond the hype that has been broadcast ad nauseam by social media marketing companies for a few years now. They are still new and exciting. The question is: are they right for your office’s marketing budget [...]
Text Messaging with New Patients
For some time, systems like DemandForce and Solution Reach have enabled offices to communicate with patients via text message. Weave has taken this even further by allowing you to text from its app. Now Google wants to make it possible for prospective new customers to initiate communication with businesses in a text message. From Casual [...]
Tips for Testimonial Videos and Case Study Soundbites
Now that all of you are armed with a tripod for taking photos and videos with your cell phones, I thought it might be helpful to share some tips on how to catch great testimonial “soundbites” on camera. Even if we don’t end up using the video, if you can catch a patient saying great [...]
