2. Use Your Google Business Profile
Google Business Profile may be more widely known by its former name, “Google My Business.” Think of it as a mini-website that patients don’t have to click into to find information. But you can still share your most valuable content. You’ll find Google Business Profiles on the right side of the screen on your computer. It’ll show the company name, some photos, phone number, website link, give directions, hours of operation, reviews, social media profiles, and even social media posts. Without ever having to click into anything, you’re giving patients a sneak peek into your practice. It’s just another opportunity to show that you’re the best!
Besides benefiting the patient experience, it also benefits your ranking on Google. Google is the most widely used search engine, and if you continually update your Google Business Profile, Google will know you’re a legitimate business with things to share.