Use Email Marketing
You get a lot of email addresses when people fill out online request appointment forms and dental paperwork. Are you doing anything with them? Email is a great way to get patients’ attention where they’re already looking, their phones. You can use email to send out appointment reminders, follow up with people who haven’t scheduled yet, inform patients about new procedures and how they’ll improve their smiles, and even send out toothbrush change reminders. You may not get a new appointment from every email, but this extra branding, which is easy and affordable, helps to make your name known in the community. Also, people love a helpful and educational business. Being helpful without being sales-y helps potential patients trust you.