Upgrade (and update) Your Dental Website
Your website is often the very first thing people see when they are searching for a dentist who does X in their area. If your website looks like it’s from the early 2000s or even earlier, it’s time to upgrade it. Think of your website as the first impression for potential patients. You want to impress, right? Upgrade your dental website design with engaging photos and videos, and most importantly, make sure it functions correctly on a computer and cell phone. (This will help your search engine optimization, too!)
Use Pay-Per-Click Advertising
Should dentists use pay-per-click advertising (PPC) in dental marketing? Yes! And in fact, try to get your PPC campaign up and running before the new year. Let Google have a chance to get to know your campaign so it can serve people looking for your services. Dental PPC advertising is the most direct, fastest, and most effective way to gain more new patients.
Use Email Marketing
You get a lot of email addresses when people fill out online request appointment forms and dental paperwork. Are you doing anything with them? Email is a great way to get patients’ attention where they’re already looking, their phones. You can use email to send out appointment reminders, follow up with people who haven’t scheduled yet, inform patients about new procedures and how they’ll improve their smiles, and even send out toothbrush change reminders. You may not get a new appointment from every email, but this extra branding, which is easy and affordable, helps to make your name known in the community. Also, people love a helpful and educational business. Being helpful without being sales-y helps potential patients trust you.
Update your Google Business Profile
Are you aware that you have a mini website on Google that’ll show up on the side of search engine results pages? You do! It’s your Google Business Profile. Claim your profile if you haven’t already, make sure your hours, website, address, and phone number are correct, and then explore some other features such as posting to it like social media and responding to your online reviews. Your patients will love that this profile is accurate and helpful, and Google will love that you’re managing it and rank your website higher on search engine result lists.
Post Consistently on Social Media
Do you have social media accounts that don’t get posted to regularly? Start posting consistently to your social media. It’ll help your patients get to know and trust you. If you’re unsure what to post, you can purchase this calendar with a dental post idea for every day of the year, as well as templates to help you make them look professional.
Write Quality Blog Posts
Blog posts aren’t dead! When people search the internet for information, they’ll likely turn to a blog post. Writing quality posts with good information your patients are searching for will turn into more new patients. Your blog posts are good for search engine optimization, too. In other words, it’ll be easier for your patients to find you online if you have quality blog posts.
Ask for Patient Reviews
Do you think of reviews when you think of dental digital marketing? Well, you should. Reviews on Google and other review sources help potential patients decide which dentist to choose. Think of happy patient reviews as an online referral and ask patients to leave them.
Use video in your dental marketing! Video is engaging and easy for people to understand, especially with difficult topics like the dental implant procedure. Patients can listen and watch as you educate them through a short video.
Sponsor a Community Event
Are there events going on in your community? Sponsoring one will spread your name and message throughout the community. The next time someone wants to reinvent their smile, they’ll think of you first.
Send Holiday Greeting Postcards
Everyone loves to get mail! Send a holiday greeting postcard in the mail, thanking patients for choosing your office. This nurtures relationships with existing patients and makes them more likely to refer you to their friends and family.
Showcase Before and After Photos
You create beautiful smiles! Showcase some before and after photos on your website and on social media. Potential patients will be able to relate to the before struggles and imagine themselves with the same beautiful smile in the after photo.
Create Dental Brochures for Your Waiting Room
Your patients likely wait in your waiting room for a few minutes before their appointments. Give them something to look at that’ll make give them ideas on how they could enhance their smiles.
Do You Need a Dental Marketing Company?
Are you ready for someone to take over the marketing of your dental office? Pro Impressions Marketing can help. Call (970) 672-1212 or schedule your free strategy call online.
If you want more tips on dental marketing, check out our dental marketing blog or subscribe to New in Dental Marketing.