If you’re not posting videos on your social media profiles, you’re missing out. Not only do videos perform better, but consumers also find them more transparent than photos. Nearly 87% of marketers use video content as part of their strategy and for a good reason. For one, 72% of customers would rather learn about a service or business with a video than by reading about it. That means if you really want your patients to learn about the benefits of TMJ treatment or dental implants, you need to make a video about it!
Before you write off video marketing because you think you need a professional camera crew to create short video content for your social media, that’s not the case. Just make sure you’re using a phone or camera with HD recording and good audio quality. You can always wear a pair of wireless headphones for enhanced audio recording quality if necessary.
To help you jump-start your video marketing efforts in your digital marketing campaigns, we’ve compiled a list of helpful video topics for your dental office to use.
1. Videos About Specific Procedures
As we stated before, if you want your patients to learn about a specific procedure, create a video they can watch about it. It can be as simple as you sitting in front of the camera explaining the procedure or pointing to images on a screen. Talk to the camera as though it were a patient sitting in your office waiting to learn what you have to say. You can use these videos for different aspects of dental marketing. Videos are a good fit for the different procedure pages on your website, landing pages for dental ppc campaigns, social media, and even your own YouTube channel.
Remember to speak in layman’s terms so potential patients can understand. Explain the procedure, its benefits, and why someone should consider it. How will it change their life? Touching on these topics can make your video more persuading.
If you have a lot to say about one procedure, create a series of videos about it. Every week, release a new topic about that procedure so your patients can learn as much as possible.