Consistent Posting Schedule
The number one tip is to make a schedule and stick to it. You’ll need to post consistently to gain followers, promote engagement, and get new patients. Social media is a fast-paced environment in which information becomes outdated quickly. If you don’t post enough, you won’t make enough of an impact for your followers to remember your post or recall your brand when you post next. Post at least three times a week and up to once per day, and you’ll notice that your social media metrics (we’ll get to this later) rise.
It’s also important to be consistent with your brand and brand voice when you post on social media. Each branch of your marketing should have three things in common;
- A unified goal
- The same brand voice
- The same branded logo and colors.
Sticking to a central goal makes your social media marketing targeted and purposeful. If your goal is to get more TMD patients to your practice, your social media goal should support that. For example, it could be to boost engagement by XXX% on TMD-related posts.
Consistent Brand Voice
Social media is a way to show your personality! Your brand personality, that is. Think of your brand personality as a person and stick to a consistent tone. If your brand is elegant and sophisticated, you shouldn’t post colorful jokes on your social media account.
Consistent Brand Colors and Logo
Remember when we said that social media helps brand awareness and recognition? The only way you’ll improve those is to use your logo and brand colors consistently. Always use the logo as is. Please don’t change the colors, the ratio of things within your logo, or run it backward. The more people see your brand represented the same way, the more likely they will recall it when they need a dentist. The same goes for your colors; if your post is branded, use your brand colors in some fashion.
If you’re looking for post ideas, download our social media calendar and get dental social media content for each day and templates to make them look professional.