1. Changes to Online Listings
One of the first ways you can sabotage your online marketing is by making changes to your online listings. For example, if you need to change your business hours, that’s fine. The problem is that you need to update not just your Google listing, but also your website, and other online listings like Yelp. Every online listing should be consistent and show the exact same website address, hours, physical address, and phone number. If inconsistencies take place, patients will get confused and it can affect your SEO.
Fortunately, making changes to your online listings is easy as 1, 2, 3 with Online Practice Center. Online Practice Center has an Online Listings Manager where you can easily keep all your online listings up to date in one place. Google My Business is also rolling out a new direct editing feature that allows you to directly edit your listing on search or maps to make the process much easier.