2. Use Location-Based Keywords
In setting up your dental PPC advertising, you’ll choose keywords that help to target the people who need your services. Think of keywords as topics. If you’re a TMJ dentist, you might use the keyword “jaw pain.” If you’re a sleep apnea dentist, you might use the keyword “CPAP alternative” in your Google ads campaign.
Also, make sure you’re using location-based keywords. More and more, when people search for a service or product, they’ll type their location too. For example, “dentist Denver” or “TMJ dentist Chicago.” Make sure to specifically use those keyword phrases in your PPC campaign to target people looking for you.