Spooky Season Is Here

As Halloween approaches, other spooky holidays are popping up to help your office #StaySocial! Black Cat Day is this Wednesday (10.27), Saturday is National Candy Corn Day (10.30), and Sunday is Carve a Pumpkin Day and Halloween (10.31)!

Post Ideas

  • Post photos of your team’s black cats
  • Candy corn – yay or nay? Take a poll
  • Share your team’s favorite Halloween treat (or trick)
  • Have a pumpkin carving contest and let patients vote for the best
  • Take photos of your team in their costumes (costume ideas here)
  • Show your office’s Halloween decorations
  • Explain what candy to avoid for the health of your teeth
black cat wearing a witch hat
Excellence in Dentistry for staying social Halloween


Kudos to Excellence in Dentistry for staying social this last week with some fun content!

A spooktacular thank you kept the EID team social this last week! A simple thank you is a fantastic way to #StaySocial and strengthen your online relationships, both with other businesses and patients.

Great things about this post:

  • They tagged the other office’s Instagram handle and location
  • Shows that they work with other offices to bring patients better care
  • EID kept it short with a pun

BKS Dental stayed social with this fun post of their team having a blast at the Myotronics sleep apnea and TMJ seminar with speaker Dr. Jeffrey Haddad (fun fact, Jonathan was there too)! Showing followers that your team is dedicated to learning more is a wonderful way to #StaySocial. This lets current and potential patients know that you’re up-to-date on the latest techniques and that your office is a go-to for TMJ and sleep apnea treatment.

The staff at BKS Dental at a Myotronics seminar

Social Tip

Social should be a space to develop relationships and build a community! That’s why it’s important to respond to comments, DMs (direct messages), and reviews. Your responses don’t have to be long or complicated but should be directly related to the content of the message and not a copy-paste response.


More Facebook news? Facebook always has something going on!

  • The recent Apple IOS update means that Facebook can’t track IOS users, which causes these users not to be included in metrics.
  • Facebook came out with its own update that changes how it tracks users across its apps (Instagram, Facebook, WhatsApp, Messenger).
  • Facebook may be planning to change its name, this won’t affect your social but may signal more changes to come.

Pro Impressions clients can keep an eye on their inboxes for more information about these updates and what they mean for you!