Create a Plan
The next thing you’ll want to do to have effective dental implant marketing is to create a plan. A plan takes the guesswork out of your marketing, makes it easier to implement, and allows you to track your results. Now that you know your audience, where do you want to share your message so they’ll see it?
Social media is an inexpensive way to start dental implant marketing. We recommend using a combination of non-paid and paid posts. They’ll help each other out, so more people see your message. Facebook, Instagram, and LinkedIn will be your best social platforms to get dental implant patients to see your message.
Now, what do you say? Well, we know that people who need dental implants are concerned about looks and function and are motivated by the thought of a smile they love. So talk and show photos and videos of
- Before and afters
- What their smile could look like when they’re finished with treatment
- Why dental implants are a great choice
- How dental implants will solve their problems
These are just a few examples of social media posts for dental implant marketing.
Have you heard of the term “organic search?” Organic search results appear on Google and other search engines when people type in a question or phrase. These results are non-paid, meaning they aren’t paid advertising.
You can enhance your organic ranking by participating in search engine optimization. This means a functional website that you regularly update, a website that works on mobile, unique website content geared toward dental implant patients, and more. If you’re wondering how to improve your SEO marketing, read our other blogs Marketing How To: Dental SEO and How Dental SEO Differs from Pay-Per-Click for Dentists.
Pay-Per-Click Advertising (PPC)
Pay-per-click advertising is another way to get your message out to dental implant patients. There are many forms, but the most effective platform for this is Google Ads since Google is the most widely used search engine. PPC allows you to target groups of people (like your dental implant patients!) more specifically than organic since you pay for it. And the good news is that you only pay when people click on your ad.
We recommend that you use pay-per-click advertising in dental implant marketing. Many of our member offices do so and get a fantastic return! Read 6 Dental PPC Strategies for 2023 to learn more about PPC.
Note about landing pages.
Here’s another piece of advice to help your Google ads and organic rankings: make sure your dental implant website pages (landing pages) are built to turn people into patients. This means that it’s fully functional on all devices and that the content (writing, photos, videos) is unique and covers the topic entirely in a manner that is easy to read and understand. Be careful not to make your page too long, though! Remember to keep it focused on the patient and provide the information they need to know—not what you need to know as the dentist.