An Eval of Bard AI’s Attempt at Building a Social Media Post
The output included classic post suggestions such as before-and-after photos, educational content, testimonials, special offers, and behind-the-scenes glimpses of dental practices. While these elements are fundamental, even these post ideas will succeed or fail based on the quality and consistency of the content. The visibility of the posts will vary significantly based on the input and oversight from the marketer.
Google’s Bard AI suggestion to use various photos, educational videos, and patient testimonials is especially sound advice, but there’s more to it. The AI doesn’t account for the nuances of brand voice or the strategic timing of posts. It doesn’t understand the delicate balance of promotional and educational content that doesn’t alienate an audience.
This brings us to the adage of computing and other life management aspects: “Garbage in, garbage out.” The efficacy of generative AI in marketing hinges on the marketer’s thoughtful strategy. For best results, you need a deep understanding of the target audience and a clear set of objectives to guide the AI’s output. These are necessary for even the most sophisticated AI to churn out content that fizzles instead of blowing up.
AI excels at tasks such as data analysis, pattern recognition, and automation of repetitive tasks. These capabilities can augment a marketer’s productivity, allowing more time to create personalized and efficient campaigns. However, the creative and strategic aspects—the essence of marketing—still rely heavily on human expertise.