Step 1: Show up everywhere your patients are looking.
If you’re a marketing-savvy dentist, you may be familiar with the “4 P’s of Marketing;” promotion, product, price, and place.
While this is an old and golden rule, things have changed to expand on what these rules refer to. When you think of ‘place,’ your physical dental office comes to mind. However, you must expand your thinking to “every place.” Every place includes your website, 3rd party sites that house your information, your social media, etc.
An SEO strategy to improve local rankings involves making sure you show up where your patients are looking. Yes, Google Maps is more popular, but you don’t want to exclude those using Siri or Apple Maps. So ensure you show up on both Google and Apple Maps to capture the widest amount of potential patients.