GA4 stands for Google Analytics 4. It allows dentists and other professionals to track data like traffic and engagement across websites and apps. Many of you may know this tool simply as Google Analytics, but the new GA4 differs due to its ability to track app data and a few other things. As an SEO tool, GA4 is invaluable. Knowing the amount of organic traffic to your website and website engagement lets dentists know if their marketing dollars are well spent and if their website converts people into patients. Through GA4, you can find out what searches bring people to your website, the traffic from different channels (social media, ads, etc.), where your website traffic is coming from geographically, and more. You’ll learn more about your users so you can tweak your marketing and website to perform better.
What sets it apart: GA4 is an all-inclusive tool that gives you all the SEO information you need to make better marketing decisions.
Our review: Pro Impressions uses Google Analytics to keep track of our client’s website and marketing performance. We love that it’s all-inclusive, and we can look at the data from many different angles, which helps us problem-solve. However, it is challenging to learn how to use it. The plethora of tools and data GA4 provides requires some digging and time to learn where things are located and how they play into marketing initiatives.
Google Search Console
Google Search Console is another SEO tool by Google. Instead of focusing on the people using your site, Google Search Console tells you how your site appears to those searching for related keywords and phrases. It also gives helpful tips and information on improving your search engine rankings. It focuses more on clicks and impressions compared to Google Analytics, which focuses more on users.
What sets it apart: This is another all-inclusive tool, but it is unique due to its helpful tips, information, and identification of problem areas.
Our review: The differences between Google Analytics and Google Search Console can be hard to wrap your head around. But once you understand the unique value of Google Search Console, you’ll see that it’s a great tool to help you rank higher. The insights are really helpful for those who aren’t SEO experts.
Google Business Profile
Google Business Profile is an invaluable SEO tool because Google relies heavily on it to learn more about your business. Your Google Business Profile shows up on the side of the screen when patients search for your practice or something related to your practice. We’ve written entire posts about the benefits of Google Business Profile and how it helps you gain more local traffic. The fact that this profile is one of Google’s primary sources of information makes it a great SEO tool. Building out your profile helps Google understand your business better to suggest it to its users.
What sets it apart: This platform is easy to use and intuitive for new users.
Our review: We love Google Business Profile as an SEO tool because it’s user-friendly and beginner-friendly. All dentists should build out their Google Business Profile.
SEMrush is a powerful SEO tool offering various features to help businesses optimize their online presence. One of its greatest strengths is its ability to provide an in-depth analysis of a website’s search engine rankings, backlink profile, and keyword performance. This information can help you identify areas for improvement and develop strategies to boost your online visibility. SEMrush also offers a suite of tools for keyword research, competitive analysis, and site auditing, making it an all-in-one solution for SEO professionals and dentists.
What sets it apart: SEMRush is easy to use, and it has some pretty great tutorial videos if there is something you don’t understand.
Our review: We like SEMRush because of its easy-to-use interface and its easy research of keywords. We also like the Content Marketing section because it helps you target the right keywords on your website pages. The competitor research tools are pretty rad, too!