2. Break Up Content With More Multimedia
Thanks to visual-heavy social media, the attention span of consumers continues to dwindle. This means they don’t want to read 4,000 words about dental implants. Instead, they would rather consume the content with more visuals to break up all the text. Visuals can include videos, photos, graphs, charts, and gifs.
By breaking up text with more visuals, it helps consumers comprehend the information better and it results in a better user experience. With that said, if your website is content-heavy and lacks white space, it might be time to consider a redesign.
If you provide your patients with any brochures in the office or PDFs with information, consider having it designed with more visual elements and less text. If you can get the information across with fewer words, that is the best approach.