How to Keep Your Website ADA-Compliant
The ADA has four areas that they look at to determine if a website is compliant. Now, the ADA doesn’t vet every single website. But there is the possibility that someone could report your website for not having one of these four qualities. Also, this is where dental marketing services can come in handy.
Your website information must be presented so that all users can interpret the information with one of their senses. You can think of a couple no brainers here, like, the text needs the ability to resize without breaking the formatting and keeping the layout simple and clean. However, there are other ways to make your website more perceivable to consider:
- Creating a high contrast between the background color and the text color.
- Add descriptive text to all images.
- Add captions and transcripts to all video content.
- Allow users to turn video or audio off.
- Use photos, colors, text, and shapes to convey meaning.
- Avoid flash.
- Display content in sequential order so it’s easy to follow.
>All users must be able to navigate your website, whether they’re using a mouse, touchscreen, stylus, or keyboard. To make your website more operable, you can:
- Ensure all modalities of navigation work intuitively (mouse, touchscreen, stylus, or keyboard).
- Avoid quick movements.
- Allow users to stop or return to moving elements if necessary for their understanding.
- Provide a way for users to find content and know where they are on your website with titles, tags, and links.
- Use breadcrumbs or another navigation tool to help users know where they are. You aren’t alone if you’re unsure what ‘breadcrumbs’ are. Think of breadcrumb navigation like a file path shown on the top of the screen. For example:
My Google Drive > Recipes > Gluten Free Recipes > Gluten Free Bread
Menu > Services > Reconstructive Dentistry > Dental Implants > All-On-4s
All users should be able to understand your content and the operation of your site. Whenever you can be concise and straightforward, choose to do so! (Dental marketing services, like those offered by Pro Impressions Marketing, can assist with this.) Other ways you can make your website more understandable are:
- Keep the reading level of your content low, no higher than a 9th-grade level.
- Remember you’re writing for the common person, so steer clear of jargon and too many abbreviations.
- Make sure your pages operate and appear similarly.
- If you have a form on your site, be sure to clarify what information you are looking to gather from the patient.
- If a component on your site needs an explanation, provide clear instructions.
Make sure to maintain your website so all users can access the content, even as technology advances. That means it should be accessible and usable on mobile, tablets, and computers, as well as with assistive technology.