Going LIVE is an exciting tactic. Facebook lets anyone ‘go live’ and broadcast live videos to their followers and anyone in the world who cares to tune in.
We have seen this promoted by dentists-turned-marketers multiple times, the message being, “Look what I can do! This is the cutting edge of social media. Why are you not doing this too?!”
We see some issues:
- It’s challenging to find time and momentum to record a video or even take still photos. Streaming a live video will be much more intimidating and, therefore, less likely to happen during any day, week, or month.
- It’s live! Gulp! Are you prepared to do and say things that you can’t take back?
- If you can’t do this yourself or don’t want to, do you have someone you trust enough to do it for you? And if you delegate it, will it have the same positive impact?
Though, there are definite intriguing opportunities that live video presents. People who like your page and see your video in their newsfeed may or may not tune in, but Facebook is SO hungry for this type of content that it’s one of the last remaining areas where you have a real shot to show up organically.
Unless you pay to play, your content will rarely be seen in a user’s newsfeed, even if they like your page. Live content, and even the videos available for playback after you sign off from your live recording, is more likely to show up organically than other things you can do on Facebook.
The challenge is finding the time to do it and figuring out if it’s worth the effort. The jury is still out, in our opinion, whether the same medium now used by would-be televangelists and oyster shuckers can help a dental practice bring in more patients.