We help dentists find new patients on the internet through the best marketing in the dental industry. We work with dentists all over the United States, Canada, and even Australia, but we know we’re not for every dental office. Even so, Jonathan’s career goal is to be a positive presence in the dental industry. We hope that, if we’re not a fit for your dental office now, we might be someday. In the meantime, we want to help in any way we can. That’s why Jonathan wrote the book on dental marketing, entitled Stop Hitting Yourself: A Dentist’s Guide to Better Dental Marketing.
Who is this Dental Marketing Book For?
Stop Hitting Yourself is for dentists, office managers, assistants, and hygienists tasked with steering or participating in the dentist’s marketing. It’s specifically for dental offices who have struggled with these problems:
- Continually jumping from one marketing company to the next
- A dental office brand that looks inferior to the competition
- A lack of new patient leads or dissatisfaction with lead volume
- A struggle to show up on Google when people search for the keywords they want to target
- A lack of understanding of how to correctly put together a dental marketing plan.
Get Notified About Our Dental Marketing Book Release
Stop Hitting Yourself is slated for publication in the Fall or Winter of 2022. If you want to be notified when it’s released, use the sign-up form below, and we will email you when it’s ready. If you wish to subscribe to other dental marketing news and information, you can do that too.
About the Author, Dental Marketing Expert, Jonathan Fashbaugh
Jonathan has worked in the dental marketing field for over 20 years. He graduated with a degree in Digital Media Arts in 2000 and launched his dental marketing agency in 2010 that has grown into what we now know as Pro Impressions Marketing. Jonathan has helped hundreds of dentists improve their online visibility through website design, search engine optimization, pay-per-click, and many other strategies. He believes in helping dentists understand their role in the overall marketing campaign. He has written marketing articles for Inside Dentistry, the Ortho Tribune, and several other publications.
What is in the Dental Marketing Book?
This is a truly comprehensive dental marketing manual. Here is the table of contents:
- Introduction: This is probably you.
- Challenges You Know About (But Don’t Understand)
- Hidden Challenges (Stop Hitting Yourself)
- The Marketing Mix That Works Unless…
- Tough Love: This Is Why You Can’t Win
- Sales Closes The Loop
- How Money Can Break The Loop
- Dental Marketing and Sales Forecast
- Tactical Decision-Making
- Your Next Steps
Some dental offices that are already firing on all cylinders with winning marketing campaigns will glean golden nuggets that will help them grow their practices better than they were before. Some dentists who read it will have an ah-ha moment that will help them understand the difficult decisions they have to make to turn the corner with their dental marketing campaigns. All dental professionals reading the book will come away with the next steps for what they need to take their dental marketing to the next level.
Note that this article was released before the publication of the book. The contents may change during editing.
This Book is NOT a Sales Pitch for Pro Impressions
Some marketing books are cleverly (or not so cleverly) disguised as sales pitches for the authors who write them. Of course, if you are a dentist, Jonathan and Pro Impressions would love the opportunity to work with you, or at least talk with you about what is happening in your marketing and how we can help. If you want that, you don’t have to buy the book. You can schedule a consult here.
Stop Hitting Yourself: A Dentist’s Guide to Better Dental Marketing is a stand-alone marketing manual that can help any dentist without one phone call or email to our company. It is Jonathan laying out the “secret” sauce for all dentists and giving them the best advice he can for helping them to win. You could buy the book and pass along the advice to your current marketing company. We wish you all the success in the world.
Can I Pre-Order Stop Hitting Yourself?
Stop Hitting Yourself: A Dentist’s Guide to Better Dental Marketing is not currently available for pre-order, so sign up above to receive announcements as the book progresses toward publication.
If you can’t wait for our upcoming dental marketing book and need help now, call (970) 672-1212 now to speak with Jonathan Fashbaugh or schedule an appointment.