Looking for dental marketing services or next-level online marketing ideas for your office? Here are some lesser-known tactics that will help you promote your dental services better than your competitors are currently marketing themselves.
Prune Your Dental Website
You want your online marketing to build momentum over time, but as your website ages, it can turn into a cumbersome mess of old content that was important at one time, but not any more.
Once or twice a year, take an inventory of the content on your website. Be especially choosy about what you allow to take up space on your home page. Be careful. You’re not looking to gut your website. This strategy definitely requires coordination with your dental SEO company. Look for content that is not getting a lot of traffic and that doesn’t represent a high priority to your dental office. For example, if you’re not trying to attract pediatric patients and you have an old post about some early life intervention topic on your site that isn’t getting a lot of local traction, get rid of it!
On your home page, eliminate sections that represent (and likely link to) lower priority or outdated pages or topics on your website. Items on your home page must represent things that are highly important to the dentist AND the patients. Everything else can be introduced via secondary pages such as our main Dental Services page.