How to Use this Information
Knowing which dental services are searched for more than others, you can use this information in your marketing to gain more new patients.
Local SEO Services
You can extrapolate the high global demand to a higher likelihood that people near your office are performing related searches. Where demand is highest for services that you offer, make those services priority pages on your website. Create individual pages for each target service with substantial content and examples of how you have helped patients in the past. Showcase your training and reviews in these areas. Then use local SEO tactics to optimize the page, including local keywords where naturally relevant and linking to these pages from your Google Business Profile and other online listings. This way patients searching for these services will be more likely to find your listings and targeted pages. You can learn more about our local SEO services for dentists here.
Google ads are the fastest way to get more new patients! It’s a form of direct, pay-per-click marketing where you’ll only pay for the people who click on your ad. And you can target the ads to people who are most likely to need your services. All the people who see your ad but don’t click on it, that’s just extra exposure and branding for free. Looking at the above list, you know “dental implants” is searched 90,500 times per month. This could be a great service to focus on based on how many people are likely to need it.
Social media marketing can feel daunting, especially when you don’t know what social media ideas dentists should use. Take a look at the list above and choose terms that patients are already searching for, then schedule a post series about that service. Maybe you offer Invisalign. Share Invisalign tips, before and afters, or testimonials from former Invisalign patients.
Blogging is a great way to share in-depth processes about dental services. Maybe you offer in-office teeth whitening. Even if you’d rather place dental veneers, you know that teeth whitening is searched many times per month. Target the term “teeth whitening” in your copy but also write about veneers and how to prevent teeth stains. Even though you may not want to perform a ton of teeth whitening, the term can be an opportunity to introduce another, higher-dollar service.