A Day Of Smiles And Coffee

National Coffee Day is this Wednesday (9.29) while International Coffee Day and World Smile Day are this Friday (10.1)! So much coffee for so many smiles! These three holidays offer plenty of social post ideas for your dental office.

Post Ideas

  • Show off your team’s and patients’ smiles
  • Discuss what makes you smile
  • Share what your team can do to help a patient with smile confidence
  • Explain how teeth whitening works
  • Illustrate how coffee stains teeth
  • Demonstrate how to enjoy coffee while caring for the brightness of your smile
  • Show your team enjoying their favorite coffee
  • Share how coffee can affect sleep quality
woman sitting at home, sipping on coffee
t-shirts supporting the American Cancer Society


Kudos to Advanced Dental Sleep Treatment Center for staying social by supporting the American Cancer Society! Their team makes an effort to support a cause every quarter by asking followers to donate in exchange for one of their branded shirts.

What makes this post work?

  1. Their office is supporting a local cause, showing they care about their community
  2. They’re giving away branded shirts, which means free marketing when someone wears a shirt
  3. ADSTC shared the connection between untreated sleep apnea and cancer risk to stress the importance of their work

Kudos to Bender, Kind, & Stafford Dental for staying social by celebrating one of their hygienist’s work anniversaries – Congrats, Jess! Ten years is a big milestone and it’s important to let your employees know that you appreciate them and their commitment to making your practice better. Sharing your appreciation for employees lets your community know that your team works well together while also letting potential hires know that your office would be a great place to work.

BKS Dental wishing their hygienist a happy birthday

Social Tip

Sharing a post on Facebook? Don’t forget to post to Instagram too! If you’ve got content to share with your followers you may as well make the most of it by sharing it on all your platforms.

New Marketing Chairside

Video content can be challenging! In this episode of Marketing Chairside, Jonathan talks to Adam from ShotbyAG to discuss how dentists can overcome problems with quality and consistency to leverage video on social media successfully.