Building Trust Relies Heavily On Reputable Content
The best dental websites on the Internet know this to be true: if Google doesn’t view your website as trustworthy, you can kiss a good SEO ranking goodbye.
Trust is the last (but not least) portion of the E-E-A-T (experience, expertise, authority, trust) method in online marketing. This acronym is extremely relevant regarding Google ranking your practice’s site (and you can read more about the entire acronym in another one of our blog posts here).
If you want your site to rank among the best dental websites in the business, you must have a plan. A content strategy plan, that is.