1.This one might seem like a gimme but only use photos of people who have great smiles. This means straight white teeth, no large gaps, no black triangles, and minimal gums showing. Also, make sure it’s a natural-looking smile. While you’re proud of all your work regardless of the person wearing it, make sure the photos on your website are of great-looking people.
2. Prioritize user experience by designing intuitive and easy-to-navigate layouts. While something more complicated might look cool, it’s all about the user experience, and easy-to-understand layouts will always win. “People don’t buy the best products; they buy the products they can understand the fastest.” – Donald Miller
3. Ensure responsive design, making the website accessible and visually appealing across different devices. Some patients may view your website on their computers at work, while others view it on their phones while watching their child’s soccer game. Ensure your website looks great and is easy to navigate on all devices.
4. Optimize loading speed to minimize user frustration and encourage engagement. Have you tried to use a slow website? Remember how irritating it is and pull up your website. If it loads slowly, you have a problem to mitigate.
5. Implement a strong visual hierarchy to guide users’ attention and highlight important elements. The main function of your website is to encourage appointments, so make sure your calls-to-action are highlighted.
6. Utilize consistent branding elements, such as colors, fonts, and imagery, to reinforce brand identity. Brand identity helps patients recognize and remember your practice. Since your website is an extension of your office’s experience, ensure it communicates your brand.
7. Incorporate whitespace strategically to improve readability and enhance overall design aesthetics.
8. This is a big one! Regularly update and maintain the website to ensure it remains functional and up-to-date. Widgets, plugins, and pages can change over time, so it’s important to keep an eye on your website’s functionality as you make changes. Remember, your website pages are interconnected!
9. Provide clear and easily accessible contact information to establish trust and facilitate communication.