4. Crystal Clear Copywriting
Have you ever visited a website only to be confused about what the company does, who they help, and how to get what they offer? You likely just moved to the next website. If your website doesn’t have crystal-clear dental copywriting, you’ll lose patients to someone who communicates more clearly.
The best dental website will clearly and quickly communicate that you’re a cosmetic, TMJ, sleep, or [insert type] dentist. Then, it’ll tell who you help (do you help people with jaw pain? Sleep apnea? or Missing teeth?). After that, your website needs to clearly say how people can get what you offer. Finally, your website should say how patients will feel after getting help.
Michigan Center for TMJ & Sleep Wellness: Designed by Pro Impressions Marketing
This website is an excellent example of clear copywriting. Immediately after clicking on the website, you see that the Michigan Center for TMJ & Sleep Wellness helps people with TMJ and sleep apnea.
Scrolling down just a little lets you know that if you work with them, you’ll sleep better, feel less pain, and have a transformed life. A little further, you see that they help people in Michigan, and you can get help by requesting an appointment.
The Little Royals
Head on over to this website. What do you see? Immediately, you know they’re a dentist for children and even do dentistry for infants. Front a center, there is a button telling you how to get what they offer.
Put yourself in your patient’s shoes and ask yourself these questions.
- Can I tell this is a [insert type] dentist’s website?
- Does my website clearly and quickly say who I help?
- Does my website tell how patients will feel after receiving help?
- Can I easily get help, or do I have to search for contact information?