In your search for a dental marketing company to build you a new website, you’ve probably come across a wide range of pricing options and the majority are likely much more expensive than you expected. In your quest for a new website, you might be wondering if dental websites have to be expensive. Let us help you break down what really goes into the price of your dental website.

We will also help you understand why taking the cheapest route isn’t the best idea.

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Factors That Go Into Your Website Price

Most dental marketing companies take a lot of factors into consideration when providing you the price of your dental website. You just see the final results but there’s a lot more that goes into it than just a pretty design.

Custom Content

Unless your previous website had tons of pages of amazing written content free of plagiarism, you’re going to need a lot of content written for your website. Think about how much content is actually on your website. You have a home page, an about page, and tons of procedure pages. Each page needs about 600 words of custom content written with best SEO practices in mind to ensure your website can actually rank well on search engines. A large portion of your website cost will go towards content. Having good content beforehand is one way to cut down on costs if necessary.

SEO Optimization

What’s the point of a website if nobody can find it? SEO optimization on your website is just as important as the design itself. SEO optimization involves linking strategies, image optimization, meta descriptions, and title tags and so much more. This factor in your website cost is absolutely essential if you have any intention of new patients finding your website.

Responsive Design

If you’ve ever been sucked into buying a mobile website, this isn’t necessary. With a responsive design, your website will look great on any device.


If your website takes 30 seconds to load, or even five seconds to load, it can cause your bounce rate to skyrocket. If your website doesn’t have a fast speed, nobody is going to want to spend time on it. One of the factors that go into the cost of your website is optimizing it so it loads fast. This is essential and not something you should skimp on.

User Experience

The last factor that goes into the cost of your website is user experience. Your website design should create an easy and enjoyable experience for any users who land on your website. This also means that your message is clear and it’s easy for them to figure out how to contact you or make an appointment. If someone lands on your website and it’s difficult to navigate or they can’t figure out where your office is located, these are examples of bad user experiences.

What to Expect With Inexpensive Dental Websites

If you’re thinking of buying a dental website for $500 from your brother’s cousin who’s a web developer, considering thinking twice about this decision. Opting for a cheaper website can result in a whole array of problems. For one, you might end up with a website that has duplicate content from elsewhere on the web which will hurt your search engine rankings tremendously.

An inexpensive website also won’t have the best-looking design. For a cheap price, it will either lack a good user experience or use a design that tons of other dentists have.

In the end, a cheap dental website won’t give you the results you’re looking for. It will just give you a headache. If you want new patients, you have to give them a website that makes them want to pick up the phone and give you a call. 

How to Get a Great But Affordable Dental Website

If you want a website on the cheaper side of the spectrum but you don’t want to sacrifice user experience, content, speed, SEO, or a responsive design, at Pro Impressions Marketing, we have the perfect solution for you. We offer two website design packages, semi-custom, and fully-custom. A semi-custom website allows you to choose between one of four designs which are then customized with branding, colors, logo, content, and photos. It also comes with up to 30 pages of custom written content. A semi-custom website will give all website visitors a great experience and deliver plenty of new patients to your door.

If you’re looking for a completely custom website that showcases your unique practice, our fully custom website might be right for you. No other dentist will have a website that looks like yours. It’s completely unique to your dental practice.

If you’re searching for a dental marketing company to create a new website for your dental practice, look no further than Pro Impressions Marketing. We’ve been working with dentists exclusively for over a decade and we know exactly what every dental website needs to get new patients in the door. Schedule a consultation today at (970) 672-1212 to learn more about our website design services.