Why a Separate Mobile Website is a Bad Idea
Although separate mobile websites were a great idea when phones first could browse the internet, the idea is now incredibly dated. One of the biggest problems with separate mobile websites is when the automatic redirect based on your device doesn’t happen. For instance, if someone viewing a mobile website sends a mobile website link to someone their desktop and it doesn’t automatically redirect to the desktop website, it creates a frustrating experience for the desktop user. The same is true if a desktop user sends a website link to a mobile user and the website doesn’t redirect them to the mobile website.
Another major problem with separate mobile websites is that search engines don’t know how to handle the content on them. In the earlier days, search engines didn’t crawl mobile websites which means the content on there wasn’t detected or indexed. Today, search engines crawl all types websites. Therefore, if you have a separate mobile website with the same content as your desktop website, you might get flagged for duplicate content which can ultimately crush your search engine rankings.
Lastly, there are issues with linking when there’s a separate mobile website. Your desktop website might have tons of links pointed to it which helps it rank higher on search engines. If your mobile website doesn’t have the same amount of links pointing towards it, its rankings will suffer.
While having a separate mobile website sounds like it will solve a lot of problems for your dental office, it will actually just cause even more.
Does My Dental Office Need a Mobile App?
You might also wonder if your dental office needs a mobile app. Going back to our pants analogy, an app is a lot like a pair of capris. They’re perfect for days that aren’t too hot or too cold but are really only useful a few days of the year. There’s really no use for a dental office to have an app. Everything your patients need can be on your website. It’s also unlikely anyone will want to actually download and use your app if it has the same information and use it as a website. Just do yourself a favor and don’t invest in capris.
Why Your Dental Office Needs a Responsive Website
There is one solution to meet all of your needs: a responsive website – or convertible pants. Yes, we mean the zipper pants. While they might not look fashionable, they’re the perfect pair of pants for any type of weather. If it gets too hot, zip your pants off into shorts or vice versa. A responsive website is like a pair of convertible pants, it’s ready to take on any climate or device you throw at it. Responsive website designs solve every problem you would encounter with a separate mobile website. You will also save yourself money too. Instead of paying for a separate desktop and mobile website design, you’re paying for only one responsive design. Although the development takes a bit longer, it’s still cheaper than two separate websites.
A responsive website design provides you with: