Pitfall 3: Not Testing Emails Before Sending
Sending emails without testing can lead to embarrassing mistakes, such as broken links, formatting errors, or even content that triggers spam filters. These errors can diminish the effectiveness of your campaign and harm your practice’s credibility.
There are free tools like Mail Tester that provide you with comprehensive pre-send testing. Tools like this check for spam triggers, broken links, and formatting issues and allow you to rectify any errors before your email reaches your audience. Another way to test your email is to simply send it to yourself or someone else in your office. Read the email thoroughly, click all the links, ensure all photos and GIFs appear correctly, and preview the formatting. While this step may seem like a waste of time if you use an email template, it’s crucial in maintaining a high communication standard and ensuring your messages are both professional and effective. Links may break over time, which, trust me, is an embarrassing mistake when it’s sent to hundreds of recipients!