Time To Take Those Subject Lines Seriously
So you’ve decided to jump on board with a regular email newsletter for your practice. Good thinking – but not so fast. How are those subject lines lookin’? If you want to reach your target audience – and cause potential patients to flood through your doors – you need to get their attention first.
Here are some tips for creating spectacular email subject lines:
Time Is Of The Essence
Offering some sort of discounted service or limited-time discount? Ensure the time constraint is evident within the subject line so your patients hear (or see) the message loud and clear.
Get To The Point
This leads us to our next point: be concise. You can say a lot with very little wording. Potential patients don’t have time to decipher what your email is about, which will cause them to neglect to click on it entirely. Try to relay the topic of the newsletter. Be direct. Say what you want to say, and they will listen.
Call Them To Action
Last but certainly not least, you want to encourage your potential patients (or current ones) to engage with your newsletter and, more importantly, you. Consider a thought-provoking question, like, “Sick Of That Gap In Your Teeth? The Solution Is Closer Than You Think.”
It also helps to be clever. Clever comes in clutch, more often than not – especially when compiling dental marketing strategies.