Incomplete or Incorrect Contact Information
Google doesn’t want to waste its users’ time by showing listings that lack basic contact information. Ensure your dentist’s listing has an up-to-date phone number, website, contact, and scheduling information.
We occasionally come across Google Business Profiles of dentists where a call tracking number is listed rather than the office’s actual phone number. This is a Google Maps dentist ranking no-no! The best practice for local SEO is to ensure that your office’s name, address, phone number, and website are all listed identically across the internet, especially on your Google Business Profile.
If Google sees a mismatch between your website, your Google Business Profile, and the rest of the internet, it may suspect the other listings as being listings for other businesses or as outdated and irrelevant. Either way, your dentist will have less of a chance of ranking well in Google Maps.