Work That Social Media Magic
Social media has transformed how we talk to each other – and how we communicate with our patients. Google’s Perspectives search filter features the most liked, commented, and shared (thus, reputable) posts about the topic. Increasing your practice’s social media traffic (and excelling at online marketing for dentists) doesn’t have to be terrifying. Here are some simple tips:
Be consistent. It’s a no-brainer! Post regularly, and respond to patients when they interact with your social media accounts.
Show your stuff. It’s about quantity and quality. Be sure to highlight the extensive experience of your dentists and the latest dental technology used at your office. You’re the best – don’t be afraid to show it!
Build a sense of community. Patients love seeing your human side beyond the dentist’s chair. Post a picture of your office staff enjoying dinner out on the town or supporting a local fundraiser. Bonus points – this also helps to boost your local SEO!