In a perfect world, your dental website would never see dips in site traffic. But that’s just not how it works. The traffic to your website is affected by three significant factors: natural fluctuations, external factors, and Google’s never-ending algorithm updates.
We see site traffic fluctuate predictably due to the time of year; we have seen site traffic dip due to a pandemic; we have seen Google make core algorithm updates that affect site traffic.
Google makes large updates a few times a year, but you likely don’t remember all of them. The last Google update you might remember happened in 2018: the Medic Update. For those who remember, this update was painful for many as it dealt with websites that have the power to impact a person’s wellbeing. Dentists are on that list and consequently saw major changes in site traffic. Pro Impressions’ response to this update was to increase the expertise, authority, and trustworthiness of member office websites. Overall, this was a blip in the timeline our members overcame.