Should I Invest in Dental SEO or Pay-Per-Click Advertising?
Predicting the outcomes of a campaign, especially in the short term, is truly impossible. Invest in both SEO and pay-per-click for your dental office if you see the potential for a return on investment, but be willing to give the campaign at least six months to see how the campaign performs before making any big changes in your marketing strategy.
It would be great to have a more concrete idea of the outcomes. Unfortunately, factors such as location and competition can make both SEO and pay-per-click more or less effective and more or less expensive. Try not to make the size of the investment your primary decision-making factor.
Instead, try to identify the demand and the upside of what would happen in your practice if your investment in these strategies paid off. Dental marketing companies like Pro Impressions Marketing can tell you what has happened to other dentists in similar situations, but that’s it. You should be skeptical of any guarantees. No one has marketed your office today before.
That’s not a typo. Today is unique. It never existed before…today. Market factors impact demand. Your team changes. Web marketing trends shift. Google changes its algorithms daily now (actually, on average, 12 times per day, according to Search Engine Land).
You need a dental marketing provider you can trust for the long haul. Become a Pro Member with Pro Impressions Marketing. It starts with a no-obligation marketing report and consultation. You can initiate that report here, and we’ll be in touch to schedule the subsequent consultation meeting.