Blogs: Quality vs Quantity
Before you run to your marketing company to demand more and more blog posts, it’s important to understand the power of quality vs quantity. A few months ago, we wrote a blog about thin content and how it hurts your website. To summarize – thin content is content that lacks depth. If you write about the same topic over and over again, not only will your readers get bored, but it won’t deliver the results you’re searching for.
At Pro Impressions Marketing, we’ve tried every blog strategy that’s ever existed – from posting a blog once per week, twice per month, and even once per month. What we’ve discovered is that writing one high-quality blog per month delivers better results than posting two lower quality blogs.
A high-quality blog contains unique information, sources from around the web, and tells readers brand new information they won’t find anywhere else on your website. We also implement the StoryBrand messaging framework to guide your patients to success in an engaging way. The content positions patients as the hero of their own story. Using this strategy in our blog writing helps persuade readers to schedule an appointment with you or browse through other pages on your website instead of closing out immediately.
Low-quality blogs on the other hand contain thin content and usually serve only the sole purpose of trying to improve SEO. Readers aren’t staying on the page long and definitely not digesting the information enough to start a conversation or make an appointment.
When it comes to your blogging frequency, we will always believe that quality is better than quantity.