Why Engagement is Important For Social Media Marketing
One of the goals of social media marketing is to get your audience to engage with your content. This can be in the form of a like, comment, or share. When they engage with your content, it tells social media algorithms that your post is important and therefore shows it to more of your audience as they scroll through their feed. The more people that interact with it, the more people will see it. Since your ultimate goal is to gain more followers and thus more patients, the more engaging your content is, the more likely it will help you attain this goal. Engagement isn’t just limited to interactions on your own content. It also includes your effort to engage with your audience’s content.
If you’re not doing anything on your end to get people to engage with your content, you’re not going to get new patients. It’s a lot like hosting a party but forgetting to send out an invite. Nobody is going to show up if you don’t make a way for them to learn about the party.