Integrate CE Concepts With Your Marketing
If your team adopts a policy of always learning, improving, and being the best dentist in your area, your marketing should also reflect these ideas. You should also have a process for implementing what you are learning in both your office environment and in your marketing.
If you are adding a new piece of technology to your office, drive patients to the office by adapting your marketing to promote the fact that you solve problems using the device. This is important: don’t just promote the fact that you bought a piece of hardware. Promote the fact that you can improve a person’s life by solving a specific problem. As cool as your new tech is, it’s not what a patient will buy. They will choose a dentist who understands their problem, is equipped and trained to solve it, and can paint a clear picture of life after the treatment.
Dental CE presents an opportunity to review related pages of your website to identify improvements needed. You can also brainstorm blog topics that you can send to your account manager for use by your dental content team. Google likes a website that is updated regularly, so a change in your practice is a good reason to give Google what it wants. Update your website accordingly.
Don’t forget social media. When you go to a CE course, it’s an easy social media win for you. It gives you a reason to take interesting pictures and to tell your patients (current and future) that you are investing in continuing education because you want to always provide the best treatment available, and to help more patients lead better lives through dentistry. Be sure that the dentist is in the photos. Posting photos that feature the dentist’s face will get more clicks, likes, and comments. This means that the photo you share as well as future posts will be seen by more people.