Reputation Management Impacts Google Rankings

Dental SEO requires a sound reputation management strategy. Google continues to emphasize reputation as part of its algorithm. According to a December 2022 Google blog post, they now include 4 reputation-oriented evaluation factors as part of their quality raters guidelines, abbreviated as E-E-A-T:

  1. Experience
  2. Expertise
  3. Authoritativeness
  4. Trustworthiness

Your online presence should demonstrate these factors. You should have a reputation for being experienced, for having expertise, for being an authoritative dentist, and for being trustworthy. We can see a direct connection between online reviews and trustworthiness. 

Improve E-E-A-T SEO

  1. Get mentioned on other websites and in other individuals’ online profiles.
  2. Appearing on podcasts as an expert dentist.
  3. Authoring articles in dental publications as well as local newspapers and magazines.
  4. Making your credentials readily available on your website, LinkedIn profile, etc.
  5. Making newsworthy accomplishments or doing other things that make you someone worthy of a Google search.

 Easier said than done, right? If you shoot for being THE go-to dentist in your region, you’re more likely to secure one of the 13 spots on Google’s first page by going after these E-E-A-T improvements. Then maybe next year, you’ll be in the top 5 or 6, then maybe the top 3!

If your Google rankings are struggling, you probably need help with dental SEO or online reputation management, or both. Call us today at (970) 672-1212 or schedule an online consultation with us.