With so many moving parts of the machine we know as Google SEO – it can seem like you are trying to conquer an unconquerable beast. Little do you know, your sword is made out of kryptonite – you just have to know how to use it. You have the tools; it’s time to put them to work for you.
If you want your practice to land on the first page of Google search (the jackpot), you must meet certain criteria. What are those criteria, you ask? It goes by a widely-known acronym in the online marketing world, E-E-A-T, and can completely change how you view dental marketing strategies.
What Is E-E-A-T? Why Does It Matter?
Dental SEO requires a sound reputation management strategy. Google continues to emphasize reputation as part of its algorithm. According to a December 2022 Google blog post, they now include 4 reputation-oriented evaluation factors as part of their quality raters guidelines, abbreviated as E-E-A-T:
Experience – Google – and potential patients – want to know that you are a reliable source for quality dental care. Your website’s content should showcase this.
Expertise – One of your main goals on your website should be to prove that you know your stuff – because, let’s face it, you do. Showing that you are an expert in dentistry goes a long way for Google and those looking for a reputable dentist.
Authoritativeness – Let’s take it one step further – your website should show that you are an authority figure in dentistry and the go-to for a patient’s dental needs.
Trustworthiness – Making sure your website is a credible source should also be a major aspect of your dental marketing strategy.
Your online presence should demonstrate these factors. You should have a reputation for being experienced, for having expertise, for being an authoritative dentist, and for being trustworthy.
If you are wondering why your local SEO ranking may be slightly suffering, it is time to focus on E-E-A-T. But where should you begin? We are so glad that you asked.
Improve E-E-A-T SEO – Garner More Ideal Patients
So now that you are aware of the importance of E-E-A-T and its impact on your Google SEO ranking – it’s time to make some improvements to your website within each category. Here are some simple tips to get you started:
Experience – Don’t be afraid to showcase your accomplishments on your website. Whether it be your extensive education or numerous awards, it shows Google and patients that you are the dentist to see in your area. Also, make sure your achievements are updated on your LinkedIn!
Expertise – You’re a dentistry expert – and it is important that the content on your website reflects that. Make sure your content is well-researched and well-written, and it is sure to be well-received.
Authoritativeness – You can increase your authority in the online dental marketing space by getting mentioned on other websites and other individuals’ online profiles, especially high-ranking dentistry websites. Appearing on podcasts as an expert dentist is another innovative way to showcase authority (and who doesn’t love a good podcast?).
Trustworthiness – Building trust with Google (and Internet-goers) can be easily accomplished with regular site audits to ensure that all your links are working, your content is up-to-date (and accurate!), and your website is user-friendly. Also, don’t forget about obtaining positive reviews! Those greatly help to build your credibility.
Easier said than done, right? If you shoot for being THE go-to dentist in your region, you’re more likely to secure one of the 13 spots on Google’s first page by going after these E-E-A-T improvements. Then maybe next year, you’ll be in the top 5 or 6, then maybe the top 3!
If you focus on improving your local SEO and E-E-A-T – your dental marketing strategy is bound to cause your SEO ranking to skyrocket.
Let Pro Impressions Marketing Give Your Site A Major Upgrade
If your Google rankings are struggling, you need help with dental SEO or online reputation management, or both. No need to stress – we’ve got you covered. Our Pro Membership will ensure your website covers all the necessary bases – with amazing content, reliable reputation management, social media management, and much more! (The perks are endless; you can check them out here.)
Gone are the days when you have to go it alone regarding your dental marketing strategy. Let Pro Impressions Marketing take the wheel. Call us today at (970) 672-1212 or schedule an online consultation. We’re ready when you are!
