With so many moving parts of the machine we know as Google SEO – it can seem like you are trying to conquer an unconquerable beast. Little do you know, your sword is made out of kryptonite – you just have to know how to use it. You have the tools; it’s time to put them to work for you.
If you want your practice to land on the first page of Google search (the jackpot), you must meet certain criteria. What are those criteria, you ask? It goes by a widely-known acronym in the online marketing world, E-E-A-T, and can completely change how you view dental marketing strategies.
What Is E-E-A-T? Why Does It Matter?
Dental SEO requires a sound reputation management strategy. Google continues to emphasize reputation as part of its algorithm. According to a December 2022 Google blog post, they now include 4 reputation-oriented evaluation factors as part of their quality raters guidelines, abbreviated as E-E-A-T:
Experience – Google – and potential patients – want to know that you are a reliable source for quality dental care. Your website’s content should showcase this.
Expertise – One of your main goals on your website should be to prove that you know your stuff – because, let’s face it, you do. Showing that you are an expert in dentistry goes a long way for Google and those looking for a reputable dentist.
Authoritativeness – Let’s take it one step further – your website should show that you are an authority figure in dentistry and the go-to for a patient’s dental needs.
Trustworthiness – Making sure your website is a credible source should also be a major aspect of your dental marketing strategy.
Your online presence should demonstrate these factors. You should have a reputation for being experienced, for having expertise, for being an authoritative dentist, and for being trustworthy.
If you are wondering why your local SEO ranking may be slightly suffering, it is time to focus on E-E-A-T. But where should you begin? We are so glad that you asked.