How Much Should You Spend on Dental Google Ads?
Let’s address the question on everyone’s mind: how much should you spend on Google Ads? The answer isn’t simple because it’s partially dependent on where you’re located and how much competition there is in your area. A dentist located in San Diego, CA, will need a higher budget than a dentist in Omaha, NE.
- San Diego has over 3 times more people than Omaha
- San Diego has more dentists
- San Diego’s residents make more money
So if you ask your dentist buddy in Omaha how much they spend on Google Ads and spend the same in San Diego, you won’t get a lot of marketing qualified leads and, therefore, might be wasting your money.
First, you’ll look at the population in your area (everyone, not just those in your target market). Next, look at how many other dentists in your area do similar dentistry as you. If you’re one of many, you know you’ll need a higher budget to be seen. Lastly, do the people in your area make a high or low wage on average? The higher the average salary, the higher the prices in general, including dental Google Ads.
Google’s favorite dentist using Google Ads will be a consistent contender with an adequate budget for the region. A healthy, consistent budget tells Google that you can play ball, and it will encourage Google to give you good deals in the ad auction.
Raise your hand if you read “ad auction” and thought, what? That’s right. Advertisers on Google compete for the highest ads placements in an auction bidding process. Many factors go into this auction, but budget helps dentists get higher placement and more visibility.
Does this all sound like a headache to you? Pro Impressions Marketing helps dentists gain more visibility online to gain new patients. Schedule a consultation today.