Have you seen other dentists’ videos on their websites or social media and instantly felt a bit envious? If you did, your head is in the right place. As a business owner, videos should absolutely be on your radar. If you want to take your website and social media to the next level, custom video production is your next step. We also recommend custom photography for your website but that’s a discussion for another day.
Learn how investing in video production can help you get more new patients.
Why Dentists Need to Make Videos
There are a few important reasons why dentists should make videos. Whether this means investing in a professional production, or simply filming your own videos to use for social media—all types of videos are valuable.
It Enhances Your Website
Have you ever visited a website that had a lot of content but you just couldn’t musk the energy to sit there and actually read it? You want to know the information but sometimes reading isn’t the easiest task. Put yourself in the perspective of your patients. Do you think they want to read about dentistry all day? Unlike you, it’s not their passion in life. They simply want a service; not become professionals at it.
Give your website visitors the option to either read about your services or learn about dentistry with a helpful video instead. In the video, you can talk about how a procedure works, showcase before and after photos, and even ask a patient to talk about their experience.
Your Dental Practice Becomes More Personable
One of the best ways to help patients feel more comfortable the first time they enter your dental office is by creating videos. Prior to making their appointment, they will watch your videos and decide whether or not you’re the dentist for them. Watching your videos can also help them get to know you so they feel comfortable the first time you meet. Think of people you follow on social media that you’ve never met. You likely feel like you know them as a friend if they post often enough. You can offer a similar effect for your patients.
Video Wins at Social Media
Instagram recently announced that they are no longer a photo-sharing platform. As an effort to keep up with the quickly growing TikTok, Instagram stressed that videos are the future. With this in mind, if you want to truly become successful with social media, you need video content. If you get enough views on your videos on social media, you can even earn money from them.
Videos are Great For SEO
When you upload your videos to YouTube, as long as they’re tagged and titled correctly, they will pop up on search results when someone searches for something relevant. This increases your online visibility and can direct more traffic to your website.
Video Ideas For Dentists and Where to Use Them
We have tons of video ideas for dentists. The best part is that these ideas can work across multiple platforms which means not only will your website have brand new content, but so will your social media feeds. Here are some great video ideas for dentists and where you should use them.
Video ideas you should upload everywhere (YouTube, website, social media, etc)
- Videos about specific procedures
- Meet the team videos
- Educational videos
- Office tour
Video ideas you should upload ONLY to social media (Facebook, Instagram, Stories, Reels, etc.)
- Fun trending style videos
- Having fun in the office
- Less formal videos
- Volunteering or team building activities
If you have other video ideas and you’re not sure where to post them, ask yourself this: is this important information that my patients can benefit from knowing about at all times? If you answered “yes” it should be on your website in addition to your social media.
On the other hand, if you take videos that are fun, in the moment, and less formal, they probably belong only on your social media. Social media is a great platform for generating fun and personable content while your website is better for creating formal and educational content.
How Videos For Dentists Can Help Attract New Patients
So is taking videos worth the time and potential money investment? If you’re trying to get more patients, your answer is yes. Videos help SEO, make your website more engaging to visitors, and videos perform best on social media. If you’re not making videos a part of your marketing strategy, you’re missing out.
If you’re ready to include videos as part of your social media marketing strategy, contact us to sign up for our Pro or Premiere social media packages. In the meantime, get out your tripod and start filming!
If you would like to invest in professional videography, we can point you in the right direction of a talented videographer. After creating your videos, we’re happy to incorporate them into your dental website design and across other platforms. Contact Pro Impressions Marketing at (970) 672-1212 to learn more.