When hikers plan a thru-hike, the first thing they do when packing their backpack is to make it as light as possible. Why? If it’s too heavy it will slow them down; not to mention make the experience much more painful than it needs to be.
The same is true with websites. The more plugins, scripts, images, fonts, and HTML elements it has, the slower it will load.
The elements that slow down websites the most include:
- Excessive plugins or code
- Externally loaded code (widgets, fonts, virtual consults, etc.)
- Uncompressed or improperly sized images
- Tracking codes
Think of each of these elements as a gallon of water. Before you know it, you’re carrying over five gallons of water and your back has never been sorer.
At Pro Impressions Marketing, we don’t want you to carry a 100-pound backpack through the Rocky Mountains, nor do we want you to wait over a minute to load the home page of your website.
To combat this problem, we’ve implemented exclusive in-house technology that addresses all the factors that slow down a website. Think of it as carrying a water filter instead of 5 gallons of water. You’re still getting the water you need, but it’s no longer slowing you down.
Less is More
Before you think of adding more elements to your website, first evaluate whether it will slow your website down. In the end, a simple homepage that loads fast produces better results than a robust home page that loads slow.
Why is Having a Fast Website Important?
Page Experience: If a patient clicks on your website and it takes ages to load, they’re not going to stick around long enough to make an appointment.
Google Cares: Google cares about the page experience on your website. An upcoming search ranking update takes page experience into consideration with a heavy emphasis on mobile-friendliness and page speed. Google has even announced that the content from mobile websites will always index first.
With our exclusive in-house technology implementation and your already responsive website, you’ve got nothing to worry about. Your website is fast and ready for any device to view it, making it the exact type of website Google wants to rank well.