When hikers plan a thru-hike, the first thing they do when packing their backpack is to make it as light as possible. Why? If it’s too heavy it will slow them down; not to mention make the experience much more painful than it needs to be.
The same is true with websites. The more plugins, scripts, images, fonts, and HTML elements it has, the slower it will load.
The elements that slow down websites the most include:
- Excessive plugins or code
- Externally loaded code (widgets, fonts, virtual consults, etc.)
- Uncompressed or improperly sized images
- Tracking codes
Think of each of these elements as a gallon of water. Before you know it, you’re carrying over five gallons of water and your back has never been sorer.
At Pro Impressions Marketing, we don’t want you to carry a 100-pound backpack through the Rocky Mountains, nor do we want you to wait over a minute to load the home page of your website.
To combat this problem, we’ve implemented exclusive in-house technology that addresses all the factors that slow down a website. Think of it as carrying a water filter instead of 5 gallons of water. You’re still getting the water you need, but it’s no longer slowing you down.