Have you ever said that this is the year you take your social media to the next level and then it ends up like all New Year’s weight loss programs—you’re consistent for a few weeks but then you start to get busy and it comes to a halt? Inconsistency is one of the biggest problems dentists face with social media. Stop trying to make social media part of your routine when you have bigger things to focus on—your patients.
Social media management can help you stay consistent, build brand awareness, and help you gain more patients. With 82% of the entire population using social media, it’s more essential than ever to take your social media marketing seriously. Discover all the ways your office can benefit from social media management for dentists.
Build Trust and Credibility
When someone is searching for a new dentist, do you think they’re going to choose the dentist with no social media presence or the dentist with tons of content on social media? Our best guess is the latter dentist.
Social media isn’t just a way for dentists to market to potential patients. It’s also a way to build trust and credibility with prospective patients. When a prospective patient looks at your social media accounts, they should be able to get to know your dental office on a personal level and learn about all the different services you offer. They should also see reviews and before and after photos. All of these factors compiled together can help build the trust and credibility dental offices need for prospective patients to pick up the phone and book an appointment.
You can’t build trust or credibility on social media if you don’t post consistently or have a strategy behind your posts.
Staying consistent with social media posts is the only way to achieve real results. If you’re posting inconsistently, like three posts one week and then nothing for a month or two, social media algorithms won’t work out in your favor. Instead, your posts will get buried in newsfeeds because you don’t post often enough. We recommend posting a minimum of three times per week to keep your audience engaged.
Custom Branded Content and Professional Designs
Do you just post random photos you find on the internet? Or perhaps photos you take from around the office? While the latter is perfectly okay, it’s not okay to steal images from online and post them on your social media. When you post photos you do not own, you take the risk of copyright infringement.
Instead of taking that risk, our social media team at Pro Impressions Marketing can create your own images with your own branding on them. That way, nobody can steal your images, and it will help spread brand awareness. When your posts contain your branding, your followers will begin to recognize your brand whenever they see those colors, fonts, or logo.
All of these extra social media posts custom-made for you sound great right? But what if you don’t have time to learn how to become a graphic designer and social media manager on top of being a dentist? That’s where we come in. When you sign up for social media management for dentists, your social media management becomes completely hands-off. We’ll take care of everything from content ideas, creation, scheduling, engaging, and answering messages and comments. You can sit back and relax knowing your social media is in good hands. Go focus on your patients and we’ll take care of the rest.
Consistent Engagement Every Week
Another problem we see dentists face with social media management is little to no engagement. Sure, posting consistently on social media is important, but if you’re not engaging with your audience or potential patients, you won’t achieve your new patient goals. With social media management, we carve out a specific amount of time every day to engage with your current followers, those who comment and message you, as well as people who don’t follow you. Our goal is to make your dental office a known brand in your community. The more you engage with your community, the more trust and credibility you will gain, and thus, more patients will book an appointment.
Strategized Social Media
Effective social media marketing requires a strategy behind posts. Without a strategy, posting is aimless, inconsistent, and doesn’t serve a single goal. By investing in social media management for dentists, you won’t just get social media posts. But an entire social media strategy designed to grow loyal followers and increase new patients.
One aspect of social media management that shouldn’t be ignored is the tracking that goes behind it. By tracking your results, we’re able to refine your content strategy to deliver more engaging content. Tracking your results will tell us what types of content perform best and which types we should probably avoid in the future. If you sign up for our Pro plan, we will send you a marketing report every quarter so you can see your practice’s progress. All social media plans will have access to an overview of their performance with their Online Practice Center social account.
Sign Up For Social Media Management For Dentists
The one takeaway you should get from this blog is that with social media management, your social media will drastically improve. With better social media, you will gain more new patients. It’s as simple as that.
What are you waiting for? Explore our different social media packages for dentists and either sign up for one today or book a phone call with us to learn which one is best for you. Contact us at (970) 672-1212 to book a consultation or to learn more about social media management for dentists.