Streamline Your SEO Tactics
- Investigate keyword auto-suggestions and categories. Many SEO companies who don’t know dentistry will utilize SEO tools that automatically suggest “relevant” keywords. Those quotation marks should scare you. These SEO tools don’t understand that just because a keyword is regularly associated with something you’re targeting doesn’t make it relevant to you and the keywords that work for you.
Your online profiles are the same way. There’s a strategy about categorizing your listings on Google Business Profile where SEO professionals, especially platform reps at companies like Yelp, suggest that you forgo “over-crowded” categories and instead list yourself in adjacent categories, assuming that they are relevant to you. This can have you, a general dentist, being listed as an orthodontist or denture clinic even if you have no interest in getting visibility in those areas of dentistry.
- Leverage backlink monitoring. Use automated tools to monitor your backlinks. Links from nasty websites, whether you know they exist or not, can hurt your reputation and your website’s ranking ability. Why would you have a link from a nasty website? They can pop up without warning because automated content robots are building websites every day for the sole purpose of housing online ads. The sites are garbage, and Google hates them because sometimes unethical SEO companies will leverage similar tactics to manipulate Google into ranking their clients better. It works…for a while.
But once Google catches wind of these manipulative linking tactics, these links turn toxic. They can have the opposite effect: your rankings can tank, and you can even be penalized or removed from Google’s index. The solution is to leverage systems that monitor your backlinks and either get toxic links removed or at least reported to Google, disclaiming any responsibility for the links’ existence.