In this digital age, connecting with patients goes beyond just a friendly handshake and a smile. Now, we have a powerful ally called Instagram Stories, armed with the ability to captivate your audience. This post will unlock the secrets of using Instagram Stories to connect with your patients.

screenshot of a client's instagram story post showing Behind-the-Scenes Sneak PeeksBehind-the-Scenes Sneak Peeks

You know that feeling of excitement when you’re backstage at a concert, witnessing the magic unfold before the crowd? Well, Instagram Stories can give your patients that same type of thrill. Share behind-the-scenes moments from your dental practice: the sterilization process, your talented team in action, your dentist creating restorations or even a blooper reel!

Oral Health Tips in Bite-Sized Form

Let’s face it. Oral hygiene tips can sometimes feel Sahara Desert dry. But fear not! Instagram Stories is here to save the day with its short and sweet format, reducing the number of patients who click through without looking at your content. Turn your tips into engaging and entertaining infographics, short videos, or animated doodles. Inject a little humor to make your audience smile and ensure they remember those essential tips on taking care of their oral appliances. 

Patient Spotlights

Who doesn’t love a good story? Use Instagram Stories to shine a spotlight on your patients. Feature their journeys, before-and-after transformations, and heartfelt testimonials. This not only builds trust and credibility but also showcases the human side of your practice. Everyone loves a feel-good story!

screenshot of client instagram story post showing before and after photo of patient with dental veneersQ&A Sessions

Ever wondered what your patients really think? Now’s the time to find out! Host Instagram Stories’ interactive Q&A sessions, where your followers can ask burning questions and receive personalized answers. Encourage them to ask questions and let your dental expertise shine. Remember, a little dry humor never hurt anyone, so feel free to sprinkle in a few jokes along the way!

Contests and Challenges

Launch Instagram Stories contests or challenges that revolve around oral health to get your patients involved and engaged. You could host a short ‘Dental Jepordy’ and show the answers the next day in a fun video. The winners could receive dental goodies or a chance to be featured in your next Instagram Story!

Use Instagram Stories to Feature Posts

How can you get your posts more visibility? Share them on your Instagram Story! Your Story isn’t subject to the same algorithmic changes as your posts; it shows up chronologically. Share your best-performing posts to your Instagram Story to get more views, likes, and comments. This interaction will show Instagram how relevant you are and help your account get more attention overall. 

Instagram Stories is your secret weapon to connect with patients socially. Let your creativity run wild, embrace some humor, and create content that leaves a lasting impression. Remember, behind every beautiful smile is an even more captivating story. So, go ahead, harness the power of Instagram Stories, and bring your dental practice closer to your patients’ hearts (and teeth). 

Do You Need Social Media Marketing Management?

Did you know that along with advice, tips, and best practices, we offer social media management too? We do! We offer three social media memberships to fit your budget and needs. If you want a little help, choose our Plus Membership. If you want us to shoulder most of the burden, choose Premier. If you want us to handle your social media completely with personalized and branded posts, choose Pro!Schedule a strategy call with one of our Dental Marketing Consultants to find out how we can help your social media presence shine.