Social media marketing coupled with paid advertising on these platforms continues to dominate the bleeding edge of dental marketing. While Instagram itself is not a new platform, it is still the most popular platform in the social media space after Facebook and Youtube.
With nearly 90% of Instagram users following at least one business on Instagram, it’s more important than ever to market your dental practice on Instagram.
Many dental practices, including several Pro Impressions Marketing member offices, incorporate Instagram as part of their marketing mix. The problem is that many dental offices are missing the mark in implementing some best practices for effective marketing on Instagram.
Why Bother With Instagram
There are plenty of reasons for Instagram to make sense for dental marketing. Some statistic sources say that almost 43% of Instagram users are females. 31% are men and the remaining are non-binary. 46% of Instagram users live in urban areas while 35% live in suburban areas, therefore, meaning the majority of users on Instagram are in your target demographic.
As far as the income of users, 42% make $75,000 per year or more and 39% make $30,000 to $75,000 per year. These are all income ranges that can afford dentistry, including cosmetic dentistry.
Nearly 75% of 18 to 24-year-olds use Instagram. On the flip side, 57% of 25-30-year-olds, 47% of 30-49-year-olds use Instagram. These age ranges are perfect for preventive, cosmetic, and restorative dentistry. As they continue to age, you can shift your focus more away from preventive and cosmetic dentistry to restorative options. Capturing their interest now can help you become their dentist for life.