User Experience Is Key for Stock Photos
If your website feels cheap to a user, it’s probably because they’re not getting a sense of who you are and what your office stands for.
You can use dental stock photography without hurting your SEO, but you should always include a custom photo of the dentist(s) in the office, too. These can be optimized with keywords that improve your dental rankings (ex. Cityname dentist, Dr. Johanna Smith).
You should have pictures on your website that show what it’s like in your dental office but—avoid the temptation to lead with these. The most successful dental offices have a warm, inviting decor with beauty that extends into the operatories and hallways.
Foremost, your prospective patient wants to see photos showing that you have solved problems like theirs before. They want to see happy people who have a pain-free, beautiful life. Then, they want to see you and your office so they can gauge what it will be like when coming to see you.
This part of the process is called the ‘user experience’. A good user experience is key for dental SEO success. You will struggle with rankings if people go to your website and immediately leave because they don’t like what they see.