Old or New, Your Website Might Need to be Rebuilt
I continue to be amazed at how often dentists come to me with websites that don’t pass the most critical tests that Google has told us are important. Sometimes the websites are ancient and in obvious need of replacement, but often they are freshly redesigned. These sites often look great but are critically flawed in their content, structure, programming, or all of the above.
If you’ve seen your rankings tank after launching a new website, you have to be bold and brave enough to invest in re-redesigning your website. All the SEO in the world can’t overcome a website that Google and/or human beings don’t like because it’s slow, hard to use, or offers nothing of value.
And remember, we need to help people get in, get what they want, and get out. No one has time to explore just how mysterious or high-brow your brand is; you have to be customer-centric in your design. Even luxury brands have chat options, store locators, and online shopping these days. Your website’s design should not overcomplicate the user’s experience.
Sometimes, the website looks like the problem because it’s painfully slow, but what’s really to blame is the server technology involved. Unfortunately, it all looks the same to Google and the user.