You have to stop looking at social media marketing as a direct response advertising medium. Facebook and Instagram are intended to be SOCIAL platforms where relationships are formed and flourish.
When you respond to comments from existing and prospective patients, be social. Don’t skip right past the relationship-building component. If your first and only response is “Call our office,” you shut down the conversation that you’re trying to cultivate on your social media profiles.
No, you can’t give out pricing information on your social media profiles- or at least, you shouldn’t. Instead, respond with empathy.
If it’s a pricing question, respond something like, “I totally understand wanting to know how much something costs. It really depends on a few different factors. Are you sure that dental procedure X is what you need?”
If you’re comfortable with it, you can also give a wide range of pricing and proceed to ask some questions that will move the conversation along.