The search landscape is shifting rapidly—and it’s being driven by large language models (LLMs) like ChatGPT, Claude, Gemini, Perplexity and others. Patients are no longer just searching Google; they’re asking AI tools for personalized advice. That’s where LLM optimization comes in.

This doesn’t mean SEO is obsolete. Far from it. In fact, the foundation of strong SEO is exactly what LLMs use to generate their answers. Practices that have invested in their online reputation, quality content, and search visibility for years are seeing their efforts pay off in both traditional search and AI-powered platforms.

What Is LLM Optimization?

LLM optimization prepares your website and brand presence so that large language models recognize and recommend your dental practice in their responses. This includes tools like ChatGPT (by OpenAI), Gemini (by Google), and Claude (by Anthropic), which generate answers based on their training data and, in some cases, live web content.

This concept overlaps with what some in the industry are calling Generative Engine Optimization (GEO)—a growing area that focuses on showing up in AI-generated responses. But while GEO is about optimizing for AI-generated search overviews (like Google’s AI summaries), LLM optimization expands beyond search engines into tools patients are actively using to ask questions.

And they’re not just asking for information—they’re asking for recommendations.

Why LLM Marketing Matters for Dental Practices

Imagine a potential patient asking ChatGPT, “Who is the best dentist for TMJ treatment in Westchester County?”

If your brand doesn’t show up in the AI’s answer, you’ve missed a valuable opportunity—one that may never pass through Google’s search bar at all.
That’s why LLM marketing is becoming essential for forward-thinking dental practices. It focuses on building a trustworthy digital footprint that LLMs recognize, cite, and recommend.

Here’s what that looks like in practice:

  • Your website answers real patient questions clearly and thoroughly.
  • Your About page highlights your experience, credentials, and philosophy.
  • Your online reputation reflects consistent patient satisfaction.
  • You’re featured in blog posts, directories, and other mentions that associate your name with relevant services.

It’s not about manipulating algorithms. It’s about earning your spot in the AI’s mental map of trustworthy dental practices.

The Link Between SEO, GEO, and LLM Optimization

Think of it this way:

  • S.E.O. (acronym for Search Engine Optimization) ensures you rank in traditional search.
  • G.E.O. helps you show up in AI-generated search features like Google’s overviews.
  • LLM optimization ensures you’re included in the answers generated by AI tools outside the search engine itself.

And here’s the good news: the strategies that work for one often support the others.

✅ Fast, crawlable websites
✅ Informative and authoritative content
✅ Brand mentions and backlinks
✅ Detailed “About” and FAQ pages
✅ Up-to-date social media profiles

If you’ve been investing in SEO with a company that understands where search is headed, you may already be on the right track.

Getting Started with LLM Marketing

You don’t need to overhaul your marketing strategy—but you do need to shift your focus to the broader visibility landscape. In the marketing business, it’s sometimes called Ominichannel Search.

That’s what we do at Pro Impressions Marketing.

As a full-service dental marketing agency, we’re already implementing LLM optimization strategies for our clients—ensuring their practices are visible not just in Google, but in ChatGPT, Bing AI, and other platforms powered by LLMs.

We help dental offices:

  • Write content that speaks directly to patient questions—appealing to both humans and AI.
  • Keep their brand information accurate, detailed, and easy to find across platforms.
  • Track visibility not just through keyword rankings, but through AI exposure.

LLM Optimization is Here to Stay

SEO isn’t dead. It just continues to evolve. Whether you call it SEO, GEO, or LLM optimization, the goal is the same: be visible where people are searching—whether they’re using AI or not.

If your marketing agency isn’t thinking beyond Google rankings, you could be missing out on where patients are actually making decisions.

Let’s make sure your practice is showing up in all the right places. Call us now at 970-672-1212, or click the button below to schedule a consultation.