Google’s View on Local SEO for Dentists
Google focuses on three things when it decides whether or not your dental office will show up when someone performs a search for a local dentist: Relevance, distance, and prominence.
Relevance is how well your business matches what the searcher is looking for. Google’s algorithm is advanced enough to categorize searches based on the words used to decide what type of help they need. Is the searcher looking for a specific website, to find out more about a product or service, information, or to complete an action (like buying)? Next, Google looks at the information on your website and information about your website to determine if you are relevant to the search.
This one is easy. How far are you physically from the person when they’re searching? In the examples above, the searches had location terms. But even if the search doesn’t include a term like “Denver,” Google will calculate how far the searcher is physically from your office to determine distance.
Prominence is the most complicated of the three factors. It refers to how well-known Google considers your business to be. This is why your online reputation, listings, and the quality of your inbound and outbound links are important.