Have you been to Louis Vuitton’s website lately? What do you notice? Well, the first thing I notice is that there is hardly any written content. The second thing I notice is it’s full of videos. Third, I notice that the videos sell their product. Could a dental practice have a website just like Louis Vuitton?

In short, not really. But there are marketing lessons a dental practice can borrow from Louis Vuitton. First, here’s why your website needs to be different:

  1. Louis Vuitton is a household name. Everyone knows them. Everyone knows what they sell. Your dental practice isn’t likely a household name, so your website and marketing need more context. 
  2. Louis Vuitton sells simple products. Your practice sells services that are anything but simple. People go to your website to solve a medical problem, not just to buy a purse. So you’ll need more educational information to influence patients. Additionally, your video would have to be much more complicated to communicate what you sell. You may think, “A video of a patient smiling communicates dentistry,” but that’s untrue. You’ll need context in your video to help people understand your offering. 
  3. Louis Vuitton’s target market is people who want luxury items. Your target market is people who need a medical service.
  4. Louis Vuitton’s brand is set in stone. Your brand isn’t as large or long-lasting as Louis Vuitton’s, so if you want to use minimal context in your marketing, you’ll have to build up your brand to that point. That’s where you can take some lessons from Louis Vuitton.

Marketing Lessons from the Fashion Giant

While dental practices may not have the same extravagant budget or long-lasting brand, there are valuable marketing strategies that can be adapted to attract and retain patients. After all, every brand starts small. Even Louis Vuitton had to build their brand recognition and recall with marketing strategies. Let’s explore some marketing lessons dental practices can take away from Louis Vuitton’s success.

dental practice's homepage, showcasing distinct brand to draw in prospective patientsBrand Consistency: Smile with Confidence

Like Louis Vuitton maintains a consistent brand image, dental practices can benefit from establishing a strong brand identity. Define your practice’s values and ensure they are reflected in your logo, website design, messaging, and overall patient experience. Consistency builds trust and helps patients recognize and remember your practice.

Exclusivity and Aspiration: Smile Like a VIP

Dental practices can emphasize exclusivity, luxury, and aspiration, like Louis Vuitton. Highlight the exceptional quality of your services, state-of-the-art technology, and the expertise of your dental professionals. Position your practice as the go-to destination for patients seeking premium dental care. Emphasize the long-term benefits of a healthy, beautiful smile.

Storytelling: Behind Every Smile…

Louis Vuitton uses storytelling to connect with its customers. Dental practices can follow suit by sharing stories of successful patient transformations, highlighting the journey to a confident smile, and showcasing the positive impact of dental care on patients’ lives. These stories create an emotional connection and inspire potential patients to take action.

Online Reviews: Trusted Smiles

Louis Vuitton collaborates with influencers. Dental practices can also partner with trusted voices in the community through online reviews. Reviews can help expand your reach, build credibility, and attract new patients who value others’ recommendations.

Omnipresence in Marketing Channels: Smiling Online and Offline

Dental practices should have a strong presence across various marketing channels to reach potential patients, like Louis Vuitton.

  • Establish an engaging website that showcases your services, expertise, and patient testimonials.
  • Leverage social media platforms to share oral health tips, behind-the-scenes glimpses, and patient success stories.
  • Remember to invest in traditional marketing channels like local newspapers or community events! You’ll reach those who may not be as active online and build trust in your target market’s community. 

Primary landing page of a dental website, exhibiting a strong brand identity to entice potential patientsCustomer Experience: Smiles That Matter

Louis Vuitton prioritizes exceptional customer experience; dental practices should do the same. Ensure your team provides personalized care, attentive service, and a welcoming environment to every patient. Consider offering convenient appointment scheduling, follow-up calls, and after-care support. A positive patient experience leads to patient loyalty, referrals, and positive online reviews.

Applying Louis Vuitton’s Marketing Strategies to Create Smiles That Shine

Dental practices can draw valuable dental marketing strategies from Louis Vuitton’s success, adapting them to their unique needs and resources. By focusing on brand consistency, aspirational messaging, storytelling, online reviews, multi-channel marketing, and exceptional customer experience, dental practices can attract and retain patients in a competitive industry. Remember, it’s not about replicating Louis Vuitton but about applying their effective marketing strategies to create smiles that shine and patients who trust your dental practice.

Do you need marketing help? Pro Impressions is here for you. Schedule a free strategy call online!