What are Online Listings?
‘Listings’ and ‘citations’ basically mean the same thing. Your listings or citations are other websites that list your business under a particular category. Many times these websites have or are called an online directory. Think of it like a phonebook but online!
Potential patients can visit these websites and find your business listed under “dentist.” Or they can search online for “dentist in Long Island,” and a directory website will show up listing your dental practice as an option in Long Island. These functions have significant local SEO benefits that you may not be aware of.
Listings or citations usually have a profile of your dental practice that includes your practice name, doctor(s) name, physical address, phone number, website link, photos, services offered, and reviews.
The tricky thing about online listings is that even though you haven’t created a profile, you still might have one. Lower-level listing sites pull from larger listing sites to get your information, or information can be added by patients. Unfortunately, you’ll get a black mark on your record if any of this information is inconsistent across the internet. Google and other search engines will see the inconsistency and your reputation will take a hit. The lower practice’s reputation, the lower it’ll rank on search engine result lists. This brings us to our next point; online listings need maintenance.