Now that you know what dental SEO marketing is and why it matters, you’re wondering how to do it. Let’s understand one important thing: search engines like Google want to give their users the best experience possible. So Google wants to show websites that clearly and quickly answer user questions and are easy to use.
That means you’ll need to do three things
- Write great dental content
- Use keywords
- Provide the best dental website experience
How to Leverage Website Content and Keywords
First, let’s talk about the written content on your website. This applies to website pages and blogs.
When you’re starting out, instead of thinking, “which one of my services should I explain?” think, “what do people want to know about this service?” Then go ahead and type that service into Google. You’ll get lots of results, but check out the “People also ask” section. From there, you can get a good idea of what people want to know about that service.
The search below is for TMJ disorder, and you can see that people have many questions. Write to answer some of those questions. This way, you can be sure you’re writing content that satisfies what patients want to know.
And here’s a bonus tip, write very clearly and completely explain. You want the person reading your website to leave feeling like they accomplished their search. And just so you know, Google takes that into consideration too. If people are regularly reading your website and then going to another one that answers the same question, Google will know that you don’t have complete information.
Now for the keyword bit. Keywords are certain words or phrases that are significant to your topic. They help Google and other search engines find your website. For example, in this post, we are targeting the keyword “dental SEO marketing” because we want to attract people looking for information on SEO for dentists. Perhaps you’re a sleep dentist, and you want to attract patients who could benefit from Oral Appliance Therapy. In that case, you might use keywords like “CPAP alternative,” “how to treat sleep apnea,” or “morning headaches.”
- Write what patients want to know about.
- Write clearly and thoroughly.
- User keywords to help search engines find your stuff.