Have a Consistent Social Media Presence
Social media is an excellent way to connect with existing and potential patients to promote your dental practice. Share posts about your services, before-and-after photos of patients, and any community events you participate in.
Pro Tip: staying involved with the community creates a sense of belonging for your patients. Since you’re active in the community, patients feel like they matter to you, and you matter to them. Your involvement makes patients’ commitment to you stronger because you make them feel like they belong simply by going to your dental practice.
If we had to give one tip about winning on social media, remember that social media is social! Make sure you’re participating in your patient’s day by interacting with their posts and responding to their comments. Being social with your audience allows you to participate in the conversation rather than lecturing at the front of the room. Being social is the purpose of social media, so it’ll go a long way in helping you gain new followers, connections, clicks, and patients.